Researching Competitors and Industry Analysis
Your brand identity is bigger than any individual marketing effort produced by your company. It is the foundation of your business, and it needs to be solid while building your brand’s presence online. A concrete brand identity is essential to formulating a strong strategy for your business. That strategy needs to take into account the structure of your own organization, as well as those of your competitors. We will analyze where you stand in the market, and help to create a plan that will get you where you want to be. This includes a full analysis of the strengths, weaknesses, opportunities, and threats within your industry. Analyzing leaders in your field can shed light on innovative branding tactics, and allows you to create a unique approach to your business. With this analysis, we can take your brand identity, and help you develop a strategy for its future.
Who are you in relation to your competitors? What kind of personality do you want your business to exhibit? Your brand identity is how you see yourself, and how you want to be seen by your audience. It includes creative details that come together to paint a full picture of your business, and make you stand out within your industry. From visuals and messaging, to products and marketing, it is a 360 view of who your brand is. These aspects come together as a representation of your business, in order to help teach others about who you are. An effective brand identity will communicate the personality of your business, as well as the value of your product or service, in the hopes of creating association and loyalty from prospective customers. From your website, to strategic marketing efforts, we can help develop a tactical campaign that works for your business, and grows your brand online. A successful brand image is based on how close it is in relation to your identity, and the way you intended your brand to be viewed.
A sensible brand strategy requires that your overall brand positioning, tagline, logo, and images are consistent and representative of your business’ ideals and goals. By layering your identity into your website, social media presence, and other online marketing efforts, you can become part of your customer’s lives, instead of simply a physical product or service that they purchase.
Purely creating a brand identity for your business is not enough to differentiate yourself from your competitors. A strategy must be in place to plan how you are going to develop that identity to make sure an audience perceives your brand the way in which you intended. This includes consistent messaging, and continually growing your online presence while making adjustments as your company evolves. You want to persuade and convince customers to give you their business in a way that naturally guides them to your brand. Showing them why they should give you their business, rather than simply telling them to do so.