Google + is a service that allows you to be listed on Google Maps, so that your clients or customers can easily locate you. Business owners, who are listed with Google, can use Google + to manage the information regarding the physical location of their business. This means when a potential customer searches for the service or product you offer, your business would be listed under the organic web listings as well as in Places. Considering the fact that Google usually blends the Google +’ page and Maps along with the organic results for location specific searches, listing yourself in Google Places can be an excellent way to create brand awareness.
Why every small business needs Google +
Google + is a straightforward service from Google to help small business make themselves visible and searchable on the internet, by people from a particular locality they cater to. Google + is free and allows businesses to put themselves on the web with little effort, which makes the service and excellent marketing option for small business owners.
Google + is the local Yellow Pages – With the internet at hand, there are very few people who still search for a service using the traditional Yellow Pages directories. So besides being listed in the traditional Yellow Pages, businesses should also consider getting listed in online directories and in Google +, especially if the business caters to a local audience. The advantage of using Google + is that all the relevant information about your business is available and can be accessed by your potential customers through the internet, even when you don’t have a website. So if you are a small business owner and cannot afford maintaining a website, Google + is the viable solution for you.
Improved search engine page ranking – Google + focuses on local searches, which means that the competition for a local business o Google + would be restricted to the other business only within the locality and not the entire region, city or state. This means that there are better chances of your business being at the top of the search engine page results for your category and location.
For example, a search with key terms – ‘Italian restaurants in Somerset, NJ” would only get results for Italian restaurants within the region and not the entire state of New Jersey. So, the possibility of your Italian restaurant being found is much better in Google +.
Your business is easily found on Google Maps – Another advantage of getting listed in Google + is that your business would also be marked in Google Maps, giving the exact location of your business to a potential customer. When you allow your business listing to be found through relevant keywords used in Google Maps, which also works on mobile phones, customers on the move, who are looking for your service, would be able to find you without much hassle.
Cost-effective local marketing – The obvious reason for a small business to use Google + is that it is a free service. Spending huge amounts of money on billboards, television, radio or print ads is not a practical option for small businesses. Google + on the other hand allows small businesses to advertise to their potential customers in a given locality and costs much lesser than traditional advertising options.
Making the best use of Google +
Now that you know about the benefits of Google +, here are a few tips on how you can make the best use of this service.
Use keywords – Use relevant keywords properly to create an impressive product or service description that appeals to the customers. But avoid overusing or stuffing of keywords, otherwise your search engine page ranking could go down drastically.
Add Images and videos – Business owners listed in Google + are allowed to add upto 10 images and 5 videos for free. Make the best use of this and upload images of your business establishment, so that it becomes much more easier for customers to find and identify you.
A Google + page for every location – If your business has different branches at different locations, make sure that each branch has a separate Google + page with the location’s address and phone number. In case you have just one branch but offer services in different locations, you can create a single page and list down the areas in it.
Encourage reviews – Ask your pleased customers to review and rate your services on Google +. The higher your ratings, the more number of customers you can get. Try to get as many reviews as possible, but only from genuine sources. However, avoid having too many just for ranking as this can cause Google to push your listing down.
1) With The Help Of Google +, You Can Land On The First Page Of Google
2) You Can Get More Traffic To Your Website Using Google +
3) The Mobile Ready Aspect of Google Places