Search engine optimization. What helps a website to be as relevant to customers as possible, these relevance is reflected by the site’s rankings for appropriate keywords in search engines.At Onadiva we are strongly anti-spam and believe that there should not be no discrepancy between what a person sees on the screen of what ever device used and what the search engine spider sees.
Search Engine Optimization is the process of improving the organic ranking of a website with leading search engines. The two main factors considered by search engines when ranking websites are the placement of keywords in unique content on the site and the number of links to a website. Other important factors include link quality, internal site linking structure and the site’s age.
Search engines are naturally drawn to research-oriented site and usually consider them more relevant that shopping-oriented site.
That’s why the highest listing for the average query goes to Wikipedia. Search Engine base “authority” on the quality of your content and the quality and quantity of other site linking to your site.
the more relevant your keywords are to the user query, the higher ranking your page will have in the search engine. Siloing is the act of organizing content in a hierarchical manner.
Spiders are programs that crawl the Web to search for an index data.
Theme what is the website all about, list as many keyword as you can.
Check out the highest listing and make note of the keyword they use on their pages. Check out meta data and read content and press.
What you want is keywords that bring conversion, people use specific keywords when they want to buy. Understanding who your audience is is essential to better target your conversions.( Gender, Age, Location, Marital status Education, Occupation, Beliefs, Lifestyle )
Keywords: Clarity, Relevance, Categorization.
KEYWORDS WITH A HIGHER BOUNCE RATE DO NOT YIELD MANY CONVERSION. Sometime being number 3 or 4 is better than be number 1.
60 % of the query contain at lest 3 words. People use more specific keyword phrases when they are ready to buy.(or make a decision)
A web page main paragraph should introduce its keywords, if a key word is repeated in every paragraphs became a topic.
Search engine consider a site with multiple pages of unique content highly relevant.
Siloing is the technique of theming your site’s directories to increase search engine relevance in a natural and logical way. It is great for sites, such as blogs, that have quality, topical content for which high search engine rankings are desired.
No more then 2 directories deep.
Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.
Search engine spiders generally put more weight on the first 200 words on web site. They look for Frequency, Density, Distribution. Search engine is deaf, dumb, and blind can’t see what the viewer sees.
Search engine ranking is going to be measured with a mathematical equation(algorithm).
Search engine look for a site expertise about a subject.
Most people want to go to the content right away , instead of having sit through a minute of useless animation.
Minimum of 450 word of content per page, is recommended. Expertise, depth of content, keyword relevancy.
How much content do you need? It depend on your industry. Research the site that rank well for your keywords. A web site is never finished, must be flexible and allow room to growth.
Footer: Top navigation Links/Contact/address/legal/Site map/Links.
Usability/Conversion.Usability is about people’s behavior after they arrive on your site, with the main goal being to increase the conversion rate.
You need an effective call to action where you want users to do something. This goes back to know exactly what your goal is for each page.
What action is required?
Who must take that action?
What information does the visitor need in order to take the required action?
Shopping cart near product information . tent to be the norm.
Match your audience
Engage the reader
Solve a problem
Media:Use video for maximal engagement no more than 2, or 3 minutes in length, they will give higher ranking to the web site.
MUST HAVE INFO.
HEADING: Sentence at the top of the page your visitor often see first. Scope to attract and keep than reading.
A VALUE proposition statement: clear sentence stating the expected result your visitor is going to get using your product or service.
we offer the best waffle maker on the market
we are the acupuncture specialist
we have the largest selections of socks available
we have the best accountants working for you
we wont be undersold
CUSTOMER FOCUSED VALUE STATEMENTS:
you can make fast, great testing waffles with the best waffles maker on the market.
relieve your back neck pain with our acupuncture specialist.
enjoy custom, low cost, and one stop shopping with the largest socks store in the city.
organize your taxes and maximize your return with our trained accountants.
you pay 50% less for carpeting.