SEO

seo-animationSEO we can¬†¬†partially defined as being ¬†what¬† helps ¬†a website to ¬†be as relevant to customers as possible, these relevance ¬†is reflected by the site’s rankings for appropriate keywords in search engines.At Onadiva we are strongly¬†anti-spam¬†and believe that there should not be no¬†discrepancy between what a person sees on the screen of what ever device used ¬†and what the search engine spider sees.
http://en.wikipedia.org/wiki/Search_engine_optimization
Search Engine Optimization is the process of improving the organic ranking of a website with leading search engines. The two main factors considered by search engines when ranking websites are the placement of keywords in unique content on the site and the number of links to a website. Other important factors include link quality, internal site linking structure and the site’s age.
Search engines are naturally drawn to research-oriented site and usually consider them more relevant that shopping-oriented site.
That’s why the highest listing for the average query goes to¬†Wikipedia. Search Engine base “authority” on the quality of your content and the quality and quantity ¬†of other site linking to yur site.
the more relevant  your keywords are to the user query, the higher ranking your page will have in the search engine. Siloing is the act of organizing content in a jerarchical manner.
Spiders are programs that crawl the Web to search for an index data.
Theme what is the website all about, list as many keyword as you can.
Check out the highest listing and make note of the keyword they use on their pages. Check out meta data and read content and press.
What you want is keywords that bring conversion, people use  specific keywords when they want to buy. Understanding who your audience is  is essential to  better target your conversions.( Gender, Age, Location, Marital status  Education, Occupation, Beliefs, Lifestyle  )
Keywords: Clarity, Relevance, Categorization.
KEYWORDS WITH A HIGHER BOUNCE RATE  DO NOT YIELD MANY CONVERSION. Sometime being number 3 or 4 is better than be number 1.
60 % of the query contain at lest 3 words. People use more specific keyword phrases when they are ready to buy.(or make a decision)
A web page main paragraph should  introduce its keywords, if a key word is repeated in every paragraphs became a topic.
Search engine consider a site with multiple pages of unique content highly relevant.
Siloing is the technique of theming your site’s directories to increase search engine relevance in a natural and logical way. It is great for sites, such as blogs, that have quality, topical content for which high search engine rankings are desired.
No more then 2 directories deep.
Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.
Search engine spiders generally put more weight on the first 200 words on web site. They look for Frequency, Density, Distribution. Search engine is deaf, dumb, and blind can’t see what the¬†viewer¬†sees.
Search engine ranking is going to be measured with a mathematical equation(algorithm).
Search engine look for a site expertise about a subject.
Most people want to go to the content right away , instead of having sit  through  a minute of useless animation.
Minimum of 450 word of content per page, is recommended. Expertise, depth of content,  keyword relevancy.
How much content do you need? It depend on your industry. Research the site that rank well  for your keywords. A web site is never finished, must be flexible and allow room to growth.
Footer: Top navigation Links/Contact/address/legal/Site map/Links.search engine onadiva
Usability/Conversion.Usability¬†is about people’s¬†behavior after they arrive¬†on your site, with the main goal being to increase the conversion rate.
You need an effective call to action where you want users to do something. This goes back to know  exactly what your goal is for each page.
What action is required? 
Who must take that action?
What information does the visitor need in order to take the required action?
Shopping cart near product information . tent to be the norm.
Match your audience
Engage the reader
Solve a problem
Educate
Media:Use video for maximal engagement  no more than 2, or 3  minutes in length, they will give higher ranking to the web site.
MUST HAVE INFO.
HEADING: Sentence at the top of the page your visitor often see first. Scope to attract and keep than reading.
A VALUE proposition statement: clear sentence stating the expected result your visitor is going to get  using your product or service.
ORIGINAL STATEMENT:
we offer the best waffle maker on the market
we are the acupuncture specialist
we have the largest selections of socks available
we have the best accountants working for you
we wont be undersold
CUSTOMER FOCUSED VALUE STATEMENTS:
you can make fast, great testing waffles with the best waffles maker on the market.
relieve your back neck pain with our acupuncture specialist.
enjoy custom, low cost, and one stop shopping with the largest socks store in the city.
organize your taxes and maximize your return with our trained accountants.
you pay 50% less for carpeting.

 

 A CALL TO ACTION : AN ACTION IN THE FORM OF A STATEMENT, PAGE BUTTON  TO CLICK, THAT YOU TELL YOUR VISITOR EXACTLY WHAT  TO DO . BE BOLD.
PRICE//SIGN UP NOW
CLICK HERE FOR A FREE
DOWNLOAD YOUR COPY HERE
CLICK NOW FOR YOUR FREE 30 DAY TRIAL
TAKE A TOUR
ADD TO CHART REGISTER NOW
IMAGES; People are¬†attracted¬†to images¬†especially¬†when selling a product they can’t touch.
(CREATE A SENSE OF URGENCY:
buy now and receive a second half price
order now and get a free coupon
half price today only
free shipping included for first 100 customers
order now and we pay the taxes.)
Opting out of personalized results:
To turn off personalized query, JUST ADD:    &PWS=0 to the end of your search result 
or sign out of the (google ) account.
Ctrl    F    (bring a search test box)
Advance search operators:
link:
info:
related:
site:
inurl:
~:
define:
related:
EXCLUDE WORDS IN SEARCH WITH ¬†–
EXACT SEARCH WITH  +
http://www.bruceclay.com/newsletter/volume44/longtail.html
http://moz.com/beginners-guide-to-seo
https://plus.google.com/+MarkTraphagen/posts/2ia2AJcHme7
longtail
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769
noob-guide-to-marketing-infographic-1800
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