Web Analytics

Web analytics is the use of data collected from a web site to determine which aspects of the website work towards the business objectives; for example, which landing pages encourage people to make a purchase. Data collected almost always includes web traffic reports, site stats, related software. Using web server logfile,, visits from web server spiders, page tagging. Distinguishing between: First visitors, Repeat visitor,Impressions and Bounce rate–how to change their interrelation.