Is a well known factor that a website in order to bring any value to a business need to be very specific and very particular focusing on the product and the client. However the reality is that most websites fall short of this very important feature. Our main goal at Onadiva is to expose the product in a practical way which will benefit both the business owner as well as the customers.
In the real world the are some businesses who are doing extremely well without a website. But there is a real possibility that the very same businesses would do so much better if they took the time to invest in a well planned website. A “website,” that is not the mere electronic version of that brochure they’ve been using for the last 5 years. What is intended here is, well-design individually planned-out site that has the main objective to inform, engage and finally convert their audience. The standard of a good website are well known : a great professional appearance, friendly navigation menu, clear quality content. The issue is that sometimes good does not equal effective. The primary difference between a good website and an effective one, besides ROI, is that it should always anticipates the needs of the customer and meets those needs and meet those need in full. A websites that try very hard to “sell” rather than address the needs of the visitor will have fail the test. Great websites require more time to plan and real effort to develop, but the end product are most certainly worth it. Still a company website is a versatile tool for business, independently of the trade you are in. The capability to individualize and develop it into a service that fits your every day need makes it almost a priceless investment for your company.
You become visible.
A website let you became visible to the people trying to find you online. There are several study that show how the customers are learning first to research online before going to buy offline. Today most people using several mobile devices type their problems and many needs into the search engine to research the companies that appear for those inquiries. Not having a Web presence, will automatically disqualify you from their list of potential service or product provider. In 2014, to be invisible can be detrimental to the bottom line. A website provides always the visualization always accessible to anyone with Internet access and a direct questions can be answered and asked at anytime.
1. Cheaper, Much More Flexible Than many other forms of Advertising Online .
Advertising is normally cheaper than other forms of advertisement is accessible for a much longer period of time, and the content can be changed anytime in addition to reach a very large audience. A website is an extremely powerful sales tool that address your the customers’ concerns, give them the information they want to make an informed decision and can create compelling calls to action. Your own personal website should be where people can go to seek out trusted information about your business and engage with you on a more personal level. You can use it to expand your brand and to giving at the same time to your customers important buying information.
2. Market Share Expansion
The Internet has changed our world and will keep doing so, today businesses are become accessible, from any country in the world by a potential customer that has Internet access. A Website is what the potential customer search for when interested in a small business. Stability in a business can also be defined by a Web presence. The customer will know that they can get a hold of you when they need to. A website, will allow the customer to find information about you, to read articles written a about your organization by you or other customer in the review. All of these factors combined build brand.
3. Diversify Revenue
A website doesn’t have to represent only your company, but can be transformed and use it sell advertising space to other businesses. Many businesses feature their very own directory of complimentary services, where the visitor can search for information on a business that will enhance the use of your service.
4. 24 /7 No close time, or holidays .
5. Overall Convenience
Much easier to research a product online than it is to drive to look for or ask someone for info on a product. The potential customer can visit your website whenever they like in their own privacy and comfort, without the stresses and distractions that surround us in the real world.
6. Add Value to your product / Increase customer Satisfaction
By offering convenience, we improved customer service, therefore we add value to your the product offered and your customers finally experience a higher level of satisfaction. Your website can add value by featuring tips, advice and general interest content you can entertain and inform the customers.
7. Standardize Sales Performance
By looking at which approached has worked in the past and those which have not, you can improved the present and the future of your business.
8. Improve credibility of your business
A website by telling potential customers what you are about and how you do business can work in your favor by gaining the customer trust and confidence. In fact, many people use the internet for pre-purchase research so that they can determine for themselves whether a particular supplier or brand is worthy of their patronage.
The Internet also allows for Viral Marketing where your website visitors spread positive word-of-mouth about your business in this case the customers do your marketing best of all.
9. Market Research
You can use features on your website such as visitor surveys and your website analytic to find out what your customers like more and how they feel about certain aspects of your business to determine how you can improve your product and the way you do business. Website statistics show you how much traffic your website receives, how the visitor got to your website and where, geographically, the visitor is from.
13. You help control your rankings
You can use search engine optimization basics to help control where your site shows up and for which queries. By creating optimized content, building relevant links and creating a brand that customers want to engage with, you set yourself up as an authority in the eyes of the search engine and increase your chances of appearing organically for the right queries, the ones paying customers are using to find businesses just like yours.
14. You build an email list.
You can collect emails from your customers by hand so that you can keep them up to date on what’s happening in-store. Having a website allows you to do all of that better because it makes it easier, faster and provides even more incentive for someone to sign up. Create a site that users can trust and then use it to build your email list. Along with your website, that list just may end up being one of your strongest sales tools.
15. To sum up…
To Sum up we offers affordable and professional website design and development services that included but are not limited to ecommerce, maintenance, and SEO. Our clients are all provided with a vast array of online services that help to manage their website, drive more traffic, and gain more audience engagement. We offer a very affordable website design and development packages which included SEO, and othe website development needs. We provide exceptional customer services before, during, and after your website will be up and running.
USEFUL QUESTION TO ASK IN BUILDING A WEBSITE
1) Why are you creating this site?
2) What do you want to convey to users?
3) Who is your target audience? Age? Internet Skills?
4) How many pages do you need i your site?
5) What kind of hierarchy will you use to organize your pages?
a) HOW MANY DIFFERENT CLIENTS DO YOU HAVE?
b) How do you describe each customer type?
c) WHAT ARE THE BARRIER FOR REACHING CUSTOMERS?
d) What is the biggest value the website will provide to the customers?