“It depends”. It depends on your goals and your plan for achieving them. It depends on who your clients are and what their habits are. It depends on how you want to spend your limited time.
The key is to deliver value to the user. It’s not enough to send someone to your website. Instead, link the code to a special offer that gives them a compelling reason to try your service or product. Remember, the person scanning is taking an additional step to check out your content. Be sure to make it worthwhile for them so they’ll have a great experience and want to tell others about it.
Chances are, there are some very low-cost ways to start using QR codes to get people to know, like and trust you.
I suggest you make a 30-minute appointment with yourself to investigate QR codes. See what your competition is (or isn’t) doing with them and consider ways that QR codes could do to grow your business.